Marketing Knowledge Hub
Our weekly articles aim to educate business owners and marketing managers to make better investment decisions with their online marketing.
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Why I should maintain my website?
Did you know that maintaining your website will increase the organic ranking of your website?
5 Top Tips for Positioning Your Brand in 2020!
Struggling to position your brand? Well this article covers 5 tips that can help you get started.
Is my Marketing Effective?
If you’re not investing a healthy portion of your annual revenue on your marketing, something’s wrong.
How do I know if my competitors are clicking on my adverts?
Are you running paid advertising campaigns and concerned that your competitors are clicking on your adverts? Read this article and find out how you can stop this from happening to your business.
Customer Expectations – How To Exceed Them Using Brand Positioning
Brand positioning impacts customer expectations, which in turn have an impact on customer satisfaction.
Why is Brand Positioning so important for digital marketing?
In this article, we will blow away the mist of misconceptions and give you the plain facts about why you should be seriously investing in your brand position.
Why is website speed important?
As a business owner, your prime focus is always on doing everything you can in order to get the best and most effective results for your business.
Which website builder is best for SEO?
This article will cover some of the key aspects in SEO and how different website building tools can help you to meet these objectives.
How much does a new website cost in 2019?
How much you typically pay, the process and any additional costs you may encounter along the way.
How to use social media to promote my trades business?
This article will cover the most effective ways to promote your tradesmen business on social media, including popular methods like Facebook, Twitter, LinkedIn, YouTube and more.
What is Hygiene Content? I explain how to use it effectively on your website to attract new visitors.
Hygiene is possibly the most valuable content, as it's this content which your next customers are searching for online. Hygiene content answers the questions your prospects are looking for.
What is Hub Content? Pushing content to your audience, is a critical part of the keeping engagement.
Hub is the type of content marketing where you are pushing industry knowledge to your audience. I explain the importance of the types of hub content that you should be publishing consistently.
How will AI transform online advertising in 2019?
Artificial Intelligence is now helping to reduce advertising budgets. In this article, I look at how the landscape of machine learning will reduce the costs of advertising in 2019.
How much content should my website have in 2019, for it to win you more business?
In this video, I show you the quickest way to see how many pages of your websites have been indexed by Google.
What is a landing page and when is a good time to use one for my business?
A landing page is a webpage solely dedicated to a single product or service that your business offers. This article explains when you MUST use one.
What are the advantages and disadvantages of using Wordpress in 2019?
Wordpress gets a bad reputation but it's usually down to third party plugins, or an out of date Wordpress installation.
How to Advertise on Google Shopping: Part 1
Watch this step by step video to see how to advertise your products on Google Shopping.
Your dedicated brand & marketing team
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