Marketing Knowledge Hub

Our weekly articles aim to educate business owners and marketing managers to make better investment decisions with their online marketing.

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Why I should maintain my website?
Website Maintenance

Why I should maintain my website?

Did you know that maintaining your website will increase the organic ranking of your website?

Feb 2, 2020
Jon Pankhurst
5 Top Tips for Positioning Your Brand in 2020!
Brand Positioning

5 Top Tips for Positioning Your Brand in 2020!

Struggling to position your brand? Well this article covers 5 tips that can help you get started.

Jan 21, 2020
Jon Pankhurst
Is my Marketing Effective?
General Marketing

Is my Marketing Effective?

If you’re not investing a healthy portion of your annual revenue on your marketing, something’s wrong.

Nov 26, 2019
RACER Marketing
How do I know if my competitors are clicking on my adverts?
PPC

How do I know if my competitors are clicking on my adverts?

Are you running paid advertising campaigns and concerned that your competitors are clicking on your adverts? Read this article and find out how you can stop this from happening to your business.

Nov 26, 2019
RACER Marketing
Customer Expectations – How To Exceed Them Using Brand Positioning
Brand Positioning

Customer Expectations – How To Exceed Them Using Brand Positioning

Brand positioning impacts customer expectations, which in turn have an impact on customer satisfaction.

Nov 16, 2019
Jon Pankhurst
Why is Brand Positioning so important for digital marketing?
Brand Positioning

Why is Brand Positioning so important for digital marketing?

In this article, we will blow away the mist of misconceptions and give you the plain facts about why you should be seriously investing in your brand position.

Nov 3, 2019
Jon Pankhurst
Why is website speed important?
Website Maintenance

Why is website speed important?

As a business owner, your prime focus is always on doing everything you can in order to get the best and most effective results for your business.

Aug 13, 2019
RACER Marketing
Which website builder is best for SEO?
SEO

Which website builder is best for SEO?

This article will cover some of the key aspects in SEO and how different website building tools can help you to meet these objectives.

Aug 1, 2019
RACER Marketing
How much does a new website cost in 2019?
Website Design and Build

How much does a new website cost in 2019?

How much you typically pay, the process and any additional costs you may encounter along the way.

Jul 18, 2019
RACER Marketing
How to use social media to promote my trades business?
Social Media Marketing

How to use social media to promote my trades business?

This article will cover the most effective ways to promote your tradesmen business on social media, including popular methods like Facebook, Twitter, LinkedIn, YouTube and more.

Jul 6, 2019
RACER Marketing
What is Hygiene Content? I explain how to use it effectively on your website to attract new visitors.
General Marketing

What is Hygiene Content? I explain how to use it effectively on your website to attract new visitors.

Hygiene is possibly the most valuable content, as it's this content which your next customers are searching for online. Hygiene content answers the questions your prospects are looking for.

Jun 25, 2019
Jon Pankhurst
What is Hub Content? Pushing content to your audience, is a critical part of the keeping engagement.
General Marketing

What is Hub Content? Pushing content to your audience, is a critical part of the keeping engagement.

Hub is the type of content marketing where you are pushing industry knowledge to your audience. I explain the importance of the types of hub content that you should be publishing consistently.

Jun 25, 2019
Jon Pankhurst
How will AI transform online advertising in 2019?
PPC

How will AI transform online advertising in 2019?

Artificial Intelligence is now helping to reduce advertising budgets. In this article, I look at how the landscape of machine learning will reduce the costs of advertising in 2019.

Jun 25, 2019
Jon Pankhurst
How much content should my website have in 2019, for it to win you more business?
SEO

How much content should my website have in 2019, for it to win you more business?

In this video, I show you the quickest way to see how many pages of your websites have been indexed by Google.

Jun 21, 2019
Jon Pankhurst
What is a landing page and when is a good time to use one for my business?
General Marketing

What is a landing page and when is a good time to use one for my business?

A landing page is a webpage solely dedicated to a single product or service that your business offers. This article explains when you MUST use one.

Jun 21, 2019
Jon Pankhurst
What are the advantages and disadvantages of using Wordpress in 2019?
Website Design and Build

What are the advantages and disadvantages of using Wordpress in 2019?

Wordpress gets a bad reputation but it's usually down to third party plugins, or an out of date Wordpress installation.

Jun 14, 2019
Jon Pankhurst
How to Advertise on Google Shopping: Part 1
PPC

How to Advertise on Google Shopping: Part 1

Watch this step by step video to see how to advertise your products on Google Shopping.

Sep 25, 2018
Jon Pankhurst

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