Is your business ‘just another option’ with choice primarily driven by price – a classic definition of being a commodity.
Or has your market evolved and you need to adapt your brand position to increase sales and profits?
We have enabled many teams to debate, define and execute their future brand strategy.
A successful rebranding starts with our Brand Positioning Workshop taking you through the key 7 steps that will help you identify your perfect customer and how to connect with them on an emotional platform.
You will increase sales, build brand equity and inspire your team to achieve your goals.
Our rebranding workshop helps you position yourself in the minds of your customers. We will give you your Brand Story – your reason to be purchased.
The result - increased turnover and profit and less stress.
Here’s how it works…
STEP 1
We discover what single word, idea or concept you own in the mind of your prospects and get an understanding of what you are selling to which social economic group.
STEP 2
Emotion is the most important factor in any buying decision. You will uncover what compels your prospects to choose your products and services, when you identify; what you sell, to whom of of which emotional platform.
STEP 3
Imagine a world in which “Man is the creator of change”. This was the vision of Steve Jobs! It is an audacious thought and the driving factor behind all that Apple do.
It may not be so grandiose but by focusing your vision, you will have clear path as to where you want to take your rebrand.
STEP 4
Building a business is the relationship between ‘Purpose’ (what you stand for) and ‘Brand’ (what customers experience of you).
In this step we help you define exactly your what you stand for.
STEP 5
A brand is that which you deliver to your customers ABOVE and BEYOND the products and services you offer.
Define this, and you can maximise your brands potential.
STEP 6
What business are you really in?
Black and Decker don’t sell drills, they sell perfect holes! So in this step we help you define what your X factor is.
As a rebranding agency we know defining your X Factor is the key to growing profits online.
STEP 7
Now you have understanding of all the elements that come together to define your brand, you will need to communicate it to your team, your partners and most importantly, your customers.
Together we will craft your Brand Position Statement.
Five hours to bring your brand alive
Our brand position and rebranding workshops can either take place at your place of work, our London offices or with online conferencing.
You should invite either your board, key members of your team or a cross section of your workforce to take part in the meeting.
Below are some of our popular workshop packages.
Read our tips and insights on how to position your brand to increase your business profits.
Please visit our Knowledge Hub for industry leading information.
The importance of emotional connection when creating a brand for digital marketing.
In this post, we explain how you can build a brand strategy for your business.
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Struggling to position your brand? Well this article covers 5 tips that can help you get started.
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Brand positioning impacts customer expectations, which in turn have an impact on customer satisfaction.
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